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    <loc>https://www.brianclarkinteractive.com/case-studies/weedmaps-ecommerce</loc>
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    <lastmod>2025-11-16</lastmod>
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      <image:title>Case Studies - Weedmaps eCommerce - Make it stand out</image:title>
      <image:caption>eCommerce for Brands and Retailers</image:caption>
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      <image:title>Case Studies - Weedmaps eCommerce - Dark Theme</image:title>
      <image:caption>Our engineering team implemented dark theme styles in v1, but an audit revealed inconsistencies with our Style Guide color swatches. To address this, I proposed defining a cohesive dark theme by inverting our existing light theme specs, ensuring a consistent brand experience.</image:caption>
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      <image:title>Case Studies - Weedmaps eCommerce - Key Challenges</image:title>
      <image:caption>No design specs for MVP led to usability issues. Lack of design patterns promoting accessibility. Required clear direction for engineers to ensure consistency and quality.</image:caption>
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      <image:title>Case Studies - Weedmaps eCommerce - WM Design Style Guide</image:title>
      <image:caption>As WM Store introduced WM's first consumer-facing dark theme, I helped establish guidelines for applying color consistently. This ensured a cohesive brand experience and set a precedent for future design applications.</image:caption>
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      <image:title>Case Studies - Weedmaps eCommerce - Inline Retail Locator</image:title>
      <image:caption>The original retail locator, embedded on product detail pages via inline anchoring, caused usability issues: On longer pages, the interaction felt disorienting. After locating, the page state became ambiguous. The retailer list missed opportunities to showcase premium retailers through our "Jackpot Marketing" feature, which highlights top retailers in each region.</image:caption>
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      <image:title>Case Studies - Weedmaps eCommerce - UX Research</image:title>
      <image:caption>Before handing off specs, we collaborated with our UX Researcher to objectively assess our design solutions. Key findings included: Retail Locator Experience: Participants rated the optimized experience 4.6/5, confirming its effectiveness. Promo &amp; Loyalty Rewards: 100% of participants easily discovered rewards in the cart, validating our design decisions.</image:caption>
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      <image:title>Case Studies - Weedmaps eCommerce</image:title>
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      <image:title>Case Studies - Weedmaps eCommerce</image:title>
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      <image:title>Case Studies - Weedmaps eCommerce</image:title>
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      <image:title>Case Studies - Weedmaps eCommerce</image:title>
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      <image:title>Case Studies - Weedmaps eCommerce</image:title>
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      <image:title>Case Studies - Weedmaps eCommerce</image:title>
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      <image:title>Case Studies - Weedmaps eCommerce</image:title>
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      <image:title>Case Studies - Weedmaps eCommerce</image:title>
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      <image:title>Case Studies - Weedmaps eCommerce</image:title>
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      <image:title>Case Studies - Weedmaps eCommerce</image:title>
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      <image:title>Case Studies - Weedmaps eCommerce</image:title>
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      <image:title>Case Studies - Weedmaps eCommerce</image:title>
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      <image:title>Case Studies - Weedmaps eCommerce</image:title>
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      <image:title>Case Studies - Weedmaps eCommerce</image:title>
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  <url>
    <loc>https://www.brianclarkinteractive.com/case-studies/burger-king-app</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-16</lastmod>
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      <image:title>Case Studies - Burger King App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62072c695e1c930677e6e468/6aa70afb-0dd9-40ea-9b75-f9f3277c5947/hero-burger-king-home.png</image:loc>
      <image:title>Case Studies - Burger King App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62072c695e1c930677e6e468/648b6a2f-cf79-49c8-ab6c-d63f2b575281/start-native.png</image:loc>
      <image:title>Case Studies - Burger King App - Native Design Language: Platform Harmony</image:title>
      <image:caption>We adapted Burger King’s bold identity to both Material Design and iOS guidelines, defining unified specs for components, interactions, and visual rhythm. Close partnership with front-end teams ensured consistent, native-feeling execution across Android and iOS—without compromising brand energy.</image:caption>
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      <image:title>Case Studies - Burger King App - Visual Foundation: Minimal Design, Maximum Appetite</image:title>
      <image:caption>We started with BK’s branding, marketing assets, and product photography, shaping a clean, minimal interface where bold, sensory-rich imagery took center stage. Color was used sparingly—only for actions and system cues—to guide attention, reduce clutter, and keep the focus on the food.</image:caption>
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      <image:title>Case Studies - Burger King App</image:title>
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      <image:title>Case Studies - Burger King App</image:title>
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      <image:title>Case Studies - Burger King App</image:title>
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      <image:title>Case Studies - Burger King App</image:title>
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      <image:title>Case Studies - Burger King App</image:title>
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      <image:title>Case Studies - Burger King App</image:title>
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      <image:title>Case Studies - Burger King App</image:title>
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      <image:title>Case Studies - Burger King App</image:title>
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      <image:title>Case Studies - Burger King App</image:title>
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      <image:title>Case Studies - Burger King App</image:title>
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      <image:title>Case Studies - Burger King App</image:title>
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      <image:title>Case Studies - Burger King App</image:title>
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      <image:title>Case Studies - Burger King App</image:title>
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    <loc>https://www.brianclarkinteractive.com/case-studies/connect-with-bernie</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-16</lastmod>
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      <image:title>Case Studies - Connect with Bernie</image:title>
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      <image:title>Case Studies - Connect with Bernie</image:title>
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  <url>
    <loc>https://www.brianclarkinteractive.com/case-studies/weedmaps-retail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62072c695e1c930677e6e468/56ac71a3-2ac7-4737-8870-b400650e5f4c/thumb-weedmaps-wordmark.png</image:loc>
      <image:title>Case Studies - Weedmaps Retail - Make it stand out</image:title>
      <image:caption>eCommerce for Brands and Retailers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62072c695e1c930677e6e468/a4ec8dbf-fa29-4c18-b43a-0818c63a7724/start-retail-checkout.png</image:loc>
      <image:title>Case Studies - Weedmaps Retail - Checkout: Unified &amp; Intuitive Flow</image:title>
      <image:caption>The original Checkout displayed items across multiple rows, confusing new users. We redesigned with standardized item cards and a cohesive component library, simplifying scanning, review, and completion for a smoother, error-free experience.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62072c695e1c930677e6e468/67508b36-2745-407d-beee-17461988c051/start-retail-purchase-order.png</image:loc>
      <image:title>Case Studies - Weedmaps Retail - Purchase Orders: Streamlined Inventory &amp; Compliance</image:title>
      <image:caption>Clients used Purchase Orders to manage incoming inventory. We integrated Metrc compliance directly into the flow, removing redundant steps and enabling faster, regulation-ready receiving—saving time and boosting operational efficiency.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62072c695e1c930677e6e468/566d3ebd-bf77-4a93-8f2d-4ca5770e1bf9/start-wm-style-guide.png</image:loc>
      <image:title>Case Studies - Weedmaps Retail - WM Design System: Cohesive &amp; Accessible Foundation</image:title>
      <image:caption>We audited existing components against the WM Style Guide and A11Y standards, identifying gaps and opportunities. This informed a unified redesign—streamlining aesthetics, accessibility, and consistency across the POS for a modern, inclusive experience.</image:caption>
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      <image:title>Case Studies - Weedmaps Retail - Rooms: Persistent Check-in Hub</image:title>
      <image:caption>Receptionists relied on the Rooms section to quickly check in walk-ins. We optimized navigation so the hub stayed above the fold, reducing scroll friction and ensuring seamless access.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62072c695e1c930677e6e468/dbd39298-43e6-44c5-aed7-0d9585bd00b9/hero-wm-retail-ux-research.png</image:loc>
      <image:title>Case Studies - Weedmaps Retail - UX Research: Validating with Real Users</image:title>
      <image:caption>Before handoff, we crafted a focused research plan—targeting key features, dispensary staff demographics, and core tasks—to test prototypes objectively. UserTesting sessions yielded clear, actionable insights that guided final refinements, ensuring the POS met real user needs while staying aligned with compliance and efficiency goals.</image:caption>
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      <image:title>Case Studies - Weedmaps Retail</image:title>
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      <image:title>Case Studies - Weedmaps Retail</image:title>
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      <image:title>Case Studies - Weedmaps Retail</image:title>
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      <image:title>Case Studies - Weedmaps Retail</image:title>
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      <image:title>Case Studies - Weedmaps Retail</image:title>
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